eFairs Promotional
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It is our goal to continue to deliver fairs that have a start date on or before November 15. On this date, we will also pause our eFair business and will reevaluate this offering in the future. We are currently in the process of contacting all customers who currently have fairs scheduled. If you have a specific question about your fair, please contact us at 877.857.7259 or bfschoolcustomerservice@follett.com.


Due to high call volume, you may experience longer than usual wait times. We truly appreciate your patience.

Promote Your Fair

With the right marketing tools, your students will be eager for the fair to launch. We’ll give you everything you need to spread the word and build excitement.

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Follett Book Fair Insider

Once your fair is booked, you’ll have access to our exclusive website and app. They feature downloadable resources and helpful tools to maximize your book fair experience.

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Marketing Kit

In your Marketing Must-Haves kit, you will find printed promotional materials to help you generate excitement in your community. The kit includes posters, flyers, and more.

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Title Highlights Flyers

These flyers show a selection of books available at your fair. Students can mark the books they want and share the flyers with their families.

See Flyers
Title Highlights Videos

Calling all movie buffs! Share these videos to build excitement and promote your fair. They are great to share during morning announcements and on social media.

See Videos
GiftWish Program

Help build classroom libraries or add to your school library with GiftWish. Teachers and librarians choose which books they want for their collections, then parents and the community purchase those books as gifts. Wishes granted!

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Follett Gift Cards

Give the gift of reading. Just pick the gift card amount, choose your design, and print or email it to the recipient. This is a great option for community donations, too!